your dream trip

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Scenic view of Positano, Italy with colorful hillside houses, boats on the blue ocean, and a beachfront area.
welcome to sher smith travel, travel planning, travel daydreams, destinations

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Your dream trip? I’m here to bring it to life—one perfectly curated detail at a time. From hidden gems to bucket-list favorites, we’ll guide you every step of the way.

Florence skyline with the Duomo and Palazzo Vecchio, surrounded by trees, under a clear sky with distant hills.

Perfect for clients who:

  • Want every detail handled from start to finish

  • Don’t have time to research, plan, or book

  • Want personalized recommendations without lifting a finger

Coastal cliffs with ocean waves.

Perfect for clients who:

  • Like a mix of structure and spontaneity

  • Want expert help with the big stuff (hotels, tours, key experiences)

  • Still want space to explore on their own

A scenic view of Oia, Santorini, Greece, featuring whitewashed buildings, blue doors, and windows cascading down a hillside. Windmills are visible in the distance, against a backdrop of a serene Aegean Sea and a pastel sunset sky.

Perfect for clients who:

  • Just need help picking the perfect hotel or destination

  • Want expert insight without committing to full-service planning

  • Enjoy DIY travel with a stylish head start

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View fullsize ✨ New hotels, new obsessions ✨
 Loving these fresh additions from Condé Nast Traveler’s Hot List 2025—each one is so unique & beautiful in their own way. Which one’s going on your list? . . #hotelinspiration #traveladvi
View fullsize Mentally I’m here… sipping a spritz under the European sun ☀️🍊 . . #travel #spritz #aperolspritz #mentallyimhere #eurosummer #summermood #boutiquetravel #traveladvisor
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travel Guides

Curated travel guides for dreamy destinations.

The Paris Guide